FutureVisionsSM
creating sustainable
results in growth and performance
It's easier to steal a share of the market than to create a market. I used
to think that the best competition was no competition. Nobody told me that
competition is one of the primary indicators of demand. If there's no
competition, there may not be a market for your product or service. If
you're trying to break into a competitive market, however, first do a
competition analysis.
Location may be a vital factor in your success, whether you're a retailer,
wholesaler, or manufacturer. Governmental agencies, universities, think"
tanks, and even the company that produces the Yellow Pages publish
information that may help you determine the best location for your business.
If
you want to give your competitors a run for their money, you have to know
their weaknesses. Consider posing as a client to find out more about the
competition-how they do business and who their clients are. Your business
will have a better chance of succeeding in a competitive market if you
provide better prices, quality, or service than your competitors. If the
market is saturated, there's nothing you can do to improve on the existing
businesses, or they have unassailable competitive advantages, you might be
better off getting into something else.
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The instructions for
thinking outside the box
are printed on the outside.
Want to get out of your box?
work with FutureVisions
